Learning is a key focus area for us at Genesis Burson-Marsteller. We believe in energizing our people with the right balance of work and play, as well as empowering them - with not just insights from the industry within which we operate, but with best practices from across other industries as well.

The "Associate Learning Program" is an example of this focus, a programme designed to train an individual in all facets of public relations within a working environment. It is the only formal and structured programme that nurtures young public relations talent at the workplace, in India today. Our aim "to significantly influence the way public relations is conducted in the future by sowing the seeds today"

Genesis Burson-Marsteller provides the most cutting edge environment to public relations professional to test their skills amongst the best of the best. The firm invests over 70 hours of dedicated learning per associate through a combination of class room, online and on-the-job interventions. Its programmes such as the Associate Learning Programme, The Top Gun and the Leadership Development Programmes are gold standards in the industry.