It's a fact
that good reputation management only happens with consistent and
quality messaging - across all media and environments. And juggling
multiple communication partners often leads to dilution or worse
contradictions in messaging - which will simply get you a head-ache,
instead of getting you ahead.
Keeping the above in mind, Genesis Burson-Marsteller is geared to
provide you with the range of capabilities, including those outside
the traditional boundaries of public relations.
These services are divided under two broad descriptions which span
and connect all stages of the communication lifecycle.
The Resource Centre provides the following:
Desk Research based on your needs, including Sector
and Industry Research, Eye on India, India Infrastructure and Economy
Update, and Competitive Assessment Analysis.
Reputation Audit & Assessment based on your
need to understanding the perception and attitudes of stakeholders
towards your company or brand in comparison to its competitors.
This is undertaken by a professional research firm that audits and
assesses reputation as per the parameters defined in the ReputationIndex™,
our proprietory Corporate Reputation Management Tool.
Training and Workshops, based on the need to develop
and deliver effective messages we have designed several workshops
that enhance the recall, recognition and respect of a brand, company
or ts spokes person. These include Brand Positioning & Identity,
Message Development, Media Training, Presentation Skills & Public
Speaking and Business Etiquette.
Editorial Services, based on your need to develop
and deliver high caliber content custom made for a specific audience.
These include writing Contributory Articles, Features, In-house
magazine editing and content, CEO speeches and Customer Testimonials
and Case Studies.
Design & Printing, based on your need to create
high quality communication material on a turn key basis and competitive
prices, these include Bochures, Annual Reports & Newsletters,
In-house magazines, corporate identity.
Event Management, based on your need to manage
and execute complex logistics that involve direct outreach programmes
with single window solutions. These include Seminars & Conferences,
Road Shows, Exhibition & Fairs, Below-the-line Promotions amongst
others.
Online & Interactive Communication, based
on your need to leverage your presence on the world wide web. These
not only include new technologies like Podcasts, Blogs but also
Web Site design and content management, Viral E-mail campaigns,
Multi-media presentations, CD ROMs and Interactive Software.
News Monitoring and Analysis services: Based on
your need to make sense of your media presence and that of your
competitors and provide to you actionable intelligence. It also
serves a dual purpose of measuring and evaluating your media output
in line with your communication programme goal.
