At Genesis Burson-Marsteller we offer a comprehensive yet focused range of solutions that go beyond the traditional definition of public relations.

	Our services are structured to provide a communication framework that maximizes your reach and empowers you with specialised knowledge and expertise
	This focused approach with in-depth understanding of various audiences, objectives and environment allows us to deliver innovative services and strategic counsel
	Our Industry Specialist Partner Programme adds further depth to our service delivery.

This aside, each one of these solutions is further crafted to suit your business category.

Corporate Reputation Management: Corporate Reputation Management builds and nurtures corporate reputation. ReputationCapital™, our proprietary methodology, provides a comprehensive framework that begins with a reputation audit and identification of stakeholders and their expectations to carry you through setting of communication objectives, messaging, learning for effective message delivery, focussed outreach programmes and finally measurement of impact of our services.

Brand Reputation Management: Brand Reputation Management builds preference for your brand. BrandPower™, our proprietary methodology, identifies consumer needs to synergize communication.

Issues Management: Identifying emerging situations and indicators that could impact your organization, and dealing with them in a non-crisis scenario, Issues Management prevents issues from flaring into crises.

This service proactively addresses public policy and activism issues, helping you monitor, mitigate and manage these concerns effectively.

Public Affairs: As globalization gathers pace, it has become vital for corporations to understand and master the emerging and often complex issues that impact business and industry in a pluralistic democracy like India. In an environment in which the government plays a key role in influencing public policy, our public affairs programme plays a vital role in delivering real gains to businesses. Working with proprietary tools and leveraging our in-house expertise, we help define the key stakeholders across the spectrum of policy-makers and influencers, map the issues and develop and execute an effective outreach strategy. Our approach is strategic; we offer insights and ideas that go beyond mere issues management.

Change Communication: The success of any change programme hinges on communication that fosters trust and understanding. We provide expertise in communication processes that lead change and process that enable change.

Our Change Communication services help maintain credibility in situations of change - like Mergers & Acquisitions, Joint Ventures, Takeovers or Re-engineering and Rationalisation.

Crisis Management: Communicating proactively with confidence and transparency in times of crises minimizes damage to corporate reputation.

This comprehensive package provides a crisis preparedness plan with clearly defined communication and response strategies; detailed learning to ensure smooth execution in times of need; controlled media outreach in times of crisis; and finally Post Crisis Management to ensure open channels of communication.

Corporate Social Responsibility: Our understanding of our clients' objectives puts us in a unique position to analyse the extent of involvement and direction the CSR programme must take to attain mutually beneficial objectives for both the organisation concerned and the stakeholder.

Our Corporate Social Responsibility service identifies, develops and manages programmes that are aligned with the broader goals and strategic planning processes of your organisation.

Media Relations: Far stronger than a mere a vehicle for publicity, the media presents an audience to build trust through transparency and an influencer through endorsement. Comprehensive Media Relations begin with developing a 'Communication Resource Bank' aligned to the strategic objectives of your organisation.

This feeds into a Media Outreach Programme focussed on a clearly defined media universe that is relevant to your stakeholders. Judicious news distribution through the best-suited vehicle for each opportunity is then tracked, analysed and reported back to the client.