The people at Genesis Burson-Marsteller
regularly contribute knowledge and share their views in the media.
You can view these articles here.
We'd love your feedback, and contributions to this section, so do
write in to us here.
 |
Size and maturity of the market differentiate India from the rest. An
article by Ashwani Singla. Download
the .pdf |
|
Public Relations: Old order yielding way to new. The public relations industry in India is rethinking strategy and messaging in diverse ways. An
article by Prema Sagar. Download
the .pdf |
|
Invest, Innovate
and other things you need to do to get ahead in India. An
article by Ashwani Singla. Download
the .pdf |
|
Demystifying Communication.
In a handbook for the new age professional. Article by Prema
Sagar. Download
the .pdf |
|
New opportunities that are
changing the rules of the game as we know it. Ashwani Singla
writes about Talent, Leadership and Margins and their role
today. Download
the .pdf |
|
Why wait for the Budget? Prema
Sagar writes in favour of the government's increasing tendency
to announce major economic policy changes throughout the year,
instead of only with the budget. Download
the .pdf |
|
Miles to go before we reap.
Prema Sagar stargazes on how the reality of India's infrastructure
dulls the promise of the India Shining campaign. Download
the .pdf |
|
