Genesis Burson-Marsteller pioneered the process of aligning teams into vertically integrated specialist groups called Practices:

• We draw on specialists from each industry to provide 'depth' to our client servicing
• We get an 'insider' perspective, and keep industry specific information and learning up to date
• A 'hands on learning' program enhances our competency in your specific category
  

All of this enables our teams to develop in-depth category understanding and expertise, which allows us to deliver more effective strategic and tactical campaigns for you.

Our focused Practice Areas are the following:

Corporate: Our corporate practice encompasses the entire gamut from manufacturing to service sectors. We offer unmatched experience and expertise in handling traditional segments of 'the old economy', with the dynamism of addressing the challenges and learning of 'the new economy'.


Marketing: What enables a brand to capture the collective imagination of the consumer? We at Genesis Burson-Marsteller juggle consumer attitudes, preferences, cultural context and market dynamics to give you a creative, strategically focused public relations plan. Out proprietary BrandPower™ is specially designed to put you ahead in the fiercely competitive environment.

Healthcare: In India, the key factor to consider when dealing with healthcare and life sciences is your ability to manage the cauldron of emotions that get stirred when try and educate an audience living within a minefield of cultural, social and religious mores.

Unlike others in the business, we've been involved with this uncharted segment since the very beginning. Which is why you can depend on us to handle stakeholders with great sensitivity while translating complex medical and scientific terminology into everyday language and benefits - simply and succinctly, without losing out on the nuances.


Technology: How do you communicate the value of companies in an industry which most people fail to comprehend, but take for granted nevertheless!

While telecom and technology connects, informs and entertains people, it is important for us to de-jargonise and simplify the issues that affect and are affected by governance, pricing even technology itself.

Our experience in this area, coupled with our passion for embracing new technology as a way of life, makes us the perfect partner for you to communicate with.

Public Affiars: As globalization gathers pace, it has become vital for corporations to understand and master the emerging and often complex issues that impact business and industry in a pluralistic democracy like India.

In an environment in which the government plays a key role in influencing public policy, our public affairs programme plays a vital role in delivering real gains to businesses. Working with proprietary tools and leveraging our in-house expertise, we help define the key stakeholders across the spectrum of policy-makers and influencers, map the issues and develop and execute an effective outreach strategy.

Our approach is strategic; we offer insights and ideas that go beyond mere issues management.

To know more about our Public Affairs practice, click here.