As a leading member of the public relations fraternity, we recognize our responsibility to add value to and build a source of knowledge and inspiration for the profession. Genesis Burson-Marsteller is a founding member of the Public Relations Consultants Association of India (PRCAI) - an umbrella body to represent the interests of public relations consultancies in India, and is affiliated to the International Communications Consultancy Organization (ICCO).

The aim of the PRCAI is to develop and grow the Standards, Ethics and Expertise within the Indian public relations industry, benchmarked with the best international practices.

For her pioneering work in this area, the ICCO inducted Prema Sagar, Principal and Founder in their "International Hall of Fame" in 2005, making her the first Asian to receive this distinguished honour.