Our goal is not to be the ‘biggest’ or ‘leading’ public relations firm in India, but to stand apart as the most trusted – by the people we work with, as well as the people we work for. Any other milestone achieved along the way is a corollary of trust and an unflinching commitment to ethics.

One team, One experience: The Genesis Burson-Marsteller promise assures each one of our clients that we will deliver outstanding quality, unparalleled innovation, unmatched service, passionately backed by deep insights each time, every time, anywhere in our network.

Power to our Promise: Our core strength of collaborative teamwork is further strengthened by cutting edge technology and knowledge management practices that bring together over 600 years of collective knowledge, which is imbibed into everything we do for you, every day of the year.

Victory for Values: Our soul is a set of values that define us collectively, and strengthen our actions and every transaction. These include:

Agility, of speed and suppleness, that helps us act in manner that makes a difference today and prepare for the future with open arms.

Team Spirit, that believes 'I' will only succeed if 'We succeed'

Learning, individually and collectively with pride and the belief that in the long run, it pays!

Meritocracy, a system of performance management that recognizes both capability and capacity to create a high performance organization while nurturing the growth of an individual.

Community, Each one of us at genesis is committed to contribute in enriching the world around us - whether it is our colleagues or our industry to which we contribute as founder member of PRCAI, or to society at large through the Genesis Foundation.

A Passion for Excellence:Well defined roles, clarity of goals, transparency of results, and powerful rewards and recognition programmes help us unleash the amazing talent in our firm. We enable our people with the right tools, infrastructure and values, and believe passionately in our clients’ business, and see our success in their success.

The Discipline of Execution:We are the first Indian public relations firm, to achieve the ICCO mandated Consultancy Management Standards (CMS) certification, which is the standard of quality, consistency and customer assurance in our business. This is an international tribute to our meticulous systems established in areas of business planning, business improvement, financial systems, campaign management, customer relationship management and people management.

In addition, our adoption of the famed Kaplan's Balanced Scorecard for strategic implementation ensures that our individual goals are linked to the firms goals -helping us achieve a synchronized pace towards the mutual triumph of our people, our clients and our firm.

Clients for Life: At Genesis Burson-Marsteller we believe in nurturing enduring relationships with our clients based on the simple foundation "how can we add value to your life?"

Our promise, our values, our culture, our discipline, our everything adds up to delivering gold standards in client servicing and thinking, with well-defined processes, a security net of checks and balances, and assurances of insights, innovation and quality delivered seamlessly across the network.